Positioning analysis and customer satisfaction with three elements:

Brand Force
displays your brand and products’ current standing in the competitive environment using key data such as awareness, usage and main brand, or similar relevant indicators.

determines the market penetration of your products and their potential as well as the positioning of the main competitors.

analyses customer satisfaction compared to main competitors in terms of relevant market drivers and documents trend developments.



Make use of CustomerVision to

  • measure your position on the market compared to your competitors
  • identify the market drivers for your products and services
  • find concrete methods for strengthening customer loyalty
  • show up the strengths and weaknesses of your customer service

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz

Dipl. Bwrt. Ansgar Löhner

Dipl. Bwrt. Ansgar Löhner

Tel.: +43 / 732 / 77 22 55 - 208
Fax: +43 / 732 / 77 22 55 - 5
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