Analysis of brand strength with three elements:

measures the current brand strength by determining the brand awareness, the ad recall and the specific/main usage, each in the respective competitive environment.

analyses the brand positioning with respect to the current customer structure and the activation potential of non-customers.

Brand CORE
determines the brand essence/ personality traits and differentiates the USP within the market environment.



The PowerBrand Track provides

  • detailed insights into the market environment and your brand’s standing in a competitive comparison
  • the personality traits of your brand and the ideal target group, letting you align your communication strategies
  • the efficiency of implemented advertising campaigns and media

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz

Dipl. Bwrt. Ansgar Löhner

Dipl. Bwrt. Ansgar Löhner

Tel.: +43 / 732 / 77 22 55 - 208
Fax: +43 / 732 / 77 22 55 - 5
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