The standard publication for advertising and product planning

The Austrian Consumer Analysis (ÖVA) has been collecting comprehensive information on the usage of a diverse range of product categories and on the awareness and usage of over 1000 Brands annually since 1974 and 2000.

Beyond that it examines

  • purchasing sources
  • communication behaviour
  • media usage
  • the interests and attitudes of the Austrian public
  • the subjects health and sports



The ÖVA enables

  • basic and fundamental research for advertising and media agencies
  • comprehensive positioning analysis for product categories and brands
  • target group definition through purchase and communication behaviour  
  • observation of long-term trends due to the survey’s long running-time

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz

Dr. Gernot Hendorfer

Tel.: +43 / 732 / 77 22 55 - 222
Fax: +43 / 732 / 77 22 55 - 5
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