Qualitative research methods are in particular applied in the field of social studies. The most common research tools are focus groups, depth interviews and tests. Qualitative research methods allow for unbiased analysis and precise description of different attitudes and motives regarding services, products and behavioural patterns.

We are happy to advise you

IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz


DDr. Paul Eiselsberg

Tel.: +43 / 732 / 77 22 55 - 225
Fax: +43 / 732 / 77 22 55 - 5
This email address is being protected from spambots. You need JavaScript enabled to view it.