IMAS ÖVA - Österreichische Verbraucheranalyse
The standard publication for advertising and product planning
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IMAS Brand Monitor
Brand snapshots from the ÖVA in long-term trends
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IMAS Power BrandTrack
Analysis of brand strength with three elements: Brand FORCE, Brand POSITION, Brand CORE
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IMAS FocusGroup Dynamics
Analysis of the psychological interrelationship
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