The standard publication for advertising and product planning
The Austrian Consumer Analysis (ÖVA) has been collecting comprehensive information on the usage of a diverse range of product categories and on the awareness and usage of over 1000 Brands annually since 1974 and 2000.
Beyond that it examines
purchasing sources
communication behaviour
media usage
the interests and attitudes of the Austrian public
the subjects health and sports
The ÖVA enables
basic and fundamental research for advertising and media agencies
comprehensive positioning analysis for product categories and brands
target group definition through purchase and communication behaviour
observation of long-term trends due to the survey’s long running-time