![]() |
|||
|
|||
![]() |
Reflection on sensitive issues through in-depth interviewing
This form of questioning aims to uncover the motives and attitudes of the consumer. Causality and interrelationships can be examined which may not have been clear before (preconscious notions which could not yet be verbalised). The interview follows a guideline with the most important questions, which is flexible enough to allow for relatively free-flowing conversation while still enabling the comparison with other interviews. |
![]() |
|
Structured In-depthInterviews
|
|||
IMAS International
Institut für Markt- Sozialanalysen Ges.m.b.H
Gruberstraße 2-6
A - 4020 Linz
DDr. Paul Eiselsberg
Tel.: +43 / 732 / 77 22 55 - 225
Fax: +43 / 732 / 77 22 55 - 5
This email address is being protected from spambots. You need JavaScript enabled to view it.