Analysis of brand strength with three elements:

measures the current brand strength by determining the brand awareness, the ad recall and the specific/main usage, each in the respective competitive environment.

analyses the brand positioning with respect to the current customer structure and the activation potential of non-customers.

Brand CORE
determines the brand essence/ personality traits and differentiates the USP within the market environment.



The PowerBrand Track provides

  • detailed insights into the market environment and your brand’s standing in a competitive comparison
  • the personality traits of your brand and the ideal target group, letting you align your communication strategies
  • the efficiency of implemented advertising campaigns and media