Direct evaluation of advertising campaigns

For all media channels
Pre-testing or post-testing for TV, radio, displays and posters

Full comparability benchmarking
based on several thousand existing ads and displays, within and outside of your sector

Relevant measurement attributes

  • Awareness
  • Resonance (Activation)
  • Designs liked
  • Duration within commercial break
  • Detail-evaluation and Likes/Dislikes



ThePsychoMeter shows you

  • an optimal evaluation of your campaign based on spontaneous recall
  • the impact on the advertising environment (benchmarking)
  • the emotional and functional level of activation
  • the impact of the advertising message