Within the Austrian population there is a big gap between the perceived and the desired speed in life. On a scale of 1 to 7 (1 = time stays almost still, 7 = time changes very fast), the perceived speed is 4.7, the desired 3.3. The results are relatively uniform across all age groups, with the gap between the two averages being greater for older people than for younger ones.

Go to the Report...

Every fourth Austrian has at least one tattoo. This share has increased by eight percentage points since 2013. Especially younger people under 35 years of age set an example with this kind of body cult. In the generation under 35 years of age, more than two fifths already have one or more tattoos on their bodies.

Go to the Report...

The Austrian population associates two main aspects with customer focus: The orientation towards the customer's wishes and the friendliness of the employees. In the eyes of consumers, expectations of companies will increase significantly in the following areas: Digital accesses (e.g. online shops), delivery service, quick and easy ordering options and customer programs such as loyalty cards.

Go to the Report...

The Austrians are more confident than they have been for a long time. Since 1989 the population has not been as optimistic about the coming year as this year. Strictly speaking, confidence has increased by six percentage points since last year, thus significantly increasing the already positive climate of last year.

Go to the Report...

Hier anmelden:

Studien und Berichte rund um Konsumenten Insights und gesellschaftspolitische Trends