More than two thirds of Austrians have the impression that they are no longer completely sure what is right and what is wrong in politics, economics and general matters of life (entirely / somewhat). Increasing trend: Plus 11 percentage points (entirely) since 2018! Only seven percent have a clear orientation on this issue.

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Almost three out of four Austrians assume that the way we live, shop, etc. will change as a result of the corona pandemic. Thus, the awareness of a massive changing effect prevails. This assessment has been very stable since May / June 2020.

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Not so long ago, two years ago to be precise, Austrians were more confident than they had been for a long time. Since 1989, the population has not been so optimistic about the coming year. This mood changed fundamentally in 2020 and will continue in 2021: The pandemic shows the continuation of the most significant shift in the basic mood since 1972, i.e. the first empirical measurement of the New Year's mood. The ongoing loop of the pandemic is even worsening last year’s depressed mood. Confidence is now at an all-time low of 26 percent.

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The Austrian population primarily associates three aspects with customer orientation: the need orientation or individualization, the friendliness of employees and the good advice. In the eyes of the population, expectations of companies will increase significantly in the following areas: digital access (e.g. online shops), delivery service, easy ordering, short delivery times and good financing options.

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