The employed workforce in Austria makes their career decision mainly based on two factors: the income as well as interest and pleasure in the task. Job security and prospects of promotion play a minor role for this general, original decision. The current expectation on the job mainly concerns job security, a sense of purpose and the working atmosphere.

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Among the Austrian population, the top 3 areas of interest include holidays, clothing and wellness/health. The priorities differ in the different stages of life. Senior citizens, for example, are clearly less interested in holidays, clothing and beauty care than parents with young children.

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About every second Austrian has planned a vacation for this summer, going on a journey in Austria or abroad for several days. The average duration of the whole holiday lies at about 13 days and therefore at roughly two weeks. From beginning of June until end of September, there is no week in which more than eleven percent of the population are on holiday at the same time.

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Already one third of the internet users buys products via online platforms at least every six months, about every fifth of the online users also sells or gives away used products within this period of time.

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More than two fifths (44%) of the Austrians believe that the majority of the population is satisfied with their current life situation. Slightly more than one third (37%) of the population shares an opposing viewpoint and almost one fifth is undecided.

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The population is aware of the fact that companies have to fulfill several aspects in order to succeed in business. 7 out of 13 success factors are considered to be “very important” by at least every second respondent. According to the Austrians, entrepreneurs who deliver high quality, are reliable and have a trustful relationship with their customers will succeed.

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