Key drivers for the purchase of shoes include besides comfort and quality especially the appearance and cut. In contrast, sportiness, the brand or an eco-friendly production play a secondary role in the population’s priority-set.
There is a clear trend: Since 2000 the number of daily internet users has increased more than threefold, the number of intensive social media users has increased sevenfold in the past nine years: Altogether, more than two fifths of the Austrians use the web 2.0.
Every second Austrian considers Austria’s membership in the EU as at least rather important; about one third shares an opposing view. For the first time since 1996, the majority of the population attaches importance to the EU membership. This public opinion is exactly the opposite of 2014.
Top performers, hence people which are highly engaged and qualified, can be found among all social layers and professions. 43 percent of the Austrian population are fully convinced of this statement and about 36 percent at least somewhat agree.
For nearly every second Austrian Sunday is a day of rest and relaxation. One third reserves this day of the week for hobbies and activities, 16 percent treat the Lord’s Day as an ordinary day working and doing chores.