The trend is clear: Since 2000, the number of daily internet users has quadrupled, the number of intensive social media users has increased more than eightfold in the last 14 years. Overall, more than half of Austrians are already active in Web 2.0, while the group of Internet ascetics continues to decrease.

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7 out of 10 Austrians clearly perceive the "head down society", mainly associated with the mobile phone society, i.e. constantly dealing with one's own smartphone. The strengthening of this trend in society is clearly perceived, even if this is slightly decreasing to the first measurement. Overall, this social phenomenon is clearly assessed negatively, with 40 percent rating this behavior as very negative. According to mobile phone or smartphone owners, situations in which you reach for your smartphone yourself and thus become part of the "head down society" are: Waiting times such as at the doctor's, on public transport, at work or at dinner.

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Crises change our lives. What began with the coronavirus pandemic is now deepening in the awareness of Austrians: 8 out of 10 feel a high impact of change, which extends relatively evenly across all population groups. This impression has increased significantly since 2020. In addition, there is the belief that the current youth tend to have worse prospects for the future than their parents' generation. In a ratio of 55 to 17, pessimism prevails. In the trend since 2016, this result is similar despite the current crises.

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The current New Year's question shows a high stability of pessimism. For the third time in a row, skepticism and concern clearly outweigh confidence. There has not been a phase of such negative sentiment since 1972, and confidence has never been below 30 percent in three consecutive measurements. This decade is off to a worse start than ever before. In the last three years there was a coming and going of crises, now it is no longer Corona that is causing the deep worry lines, but inflation.

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