The Austrian Consumer Analysis shows different long-term developments and customer structures in the field of clothing retailers in Austria. Current purchase ranking in 2016: C&A and H&M rank first, kik is third, followed closely by Vögele and NEW YORKER.

 

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Safety, a high income and a harmonious family life are the main goals in the lives of the Austrians aged between 16 and 30 years. In contrast, further education, thirst for knowledge and lifelong learning are mentioned less often. This attitude is accompanied by a rather high satisfaction with the Austrian education system and one’s personal knowledge.

 

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The Austrian Consumer Analysis shows different long-term developments and customer structures in the field of drugstores. Current purchase ranking in 2016: BIPA is first, dm second and Müller third.

 

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For the year 2017 there is a comeback of optimism; the Austrian’s confidence is increasing again. In detail, there is a plus of 7 percentage points, worries are not as predominant as last year.

 

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Nearly one third of the Austrian population bakes cookies, especially women and the generation 60+ follow this tradition in Advent. For them making cookies is simply part of Christmas.

 

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Declared belief in Christianity: An absolute majority of the Austrian population strongly supports the statement that Austria should remain a Christian country in which Christian values are taught at school.

 

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